BRAND STORY

As a brand-new off-road brand, the name JAECOO is inspired by a fusion of the German word "Jäger" and the English word "Cool."
This melding captures both off-road and urbanism while exuding a refined style and quality that imparts a mission of brave exploration and unwavering perseverance.

Endowed with fearless, farseeing elegance and conceived for urban elites with exquisite taste and extraordinary style. Every key words not only represent JAECOO itself but also corespondent the characteristic of new urban elite.
Feareless not only represents the attitude towards the unknown off-road journey, but also represents the attitude when new urban elite faces the challenge in their own life. Farseeing, JAECOO always thinks one step ahead, equipped with the latest techonolgy, help new new urban elite sees the off-road challenges ahead of them. Just like how they farsee all the difficulities in their life and conqure them all.
Elegance is how JAECOO reinterprets off-road classic, and what we always precived from the new urban elite.

Committed to crafting urban SUVs, JAECOO persistently centres its approach around the user. Leveraging cutting-edge technology and novel ecological experiences, the brand continually reshapes the relationship between people and vehicles. It brings innovative products and services to the modern urban elite, building on the foundation of the classic SUV’s reliable qualities. In particular, JAECOO relentlessly pursues breakthroughs, especially in terms of dynamic performance and technological innovation, transcending the classics and delivering a sense of the future and technology to a broader consumer base.

Disclaimer: The information and images presented on this page are for illustrative purposes only. We endeavor to ensure accuracy, but please note that the specifications and features displayed on this page may not fully represent the actual vehicle. Differences may exist in color, equipment, and other specifications. We advise consulting the actual vehicle at our dealership for the most accurate and up-to-date information.